Trade shows and other events (conferences, workshops, parties, etc.) are great places for developing the insights needed to win in the marketplace and the book "Gaining Market Insights from Events" presents and lays out a toolkit that will help to maximize this opportunity and help your organization improve its event ROI (and not just your intelligence/insight ROI).
The book launch webinar will also include:
An address by Jonathan Calof, Author, Professor, University of University of Ottawa and UNESCO Professor Co-chair for Anticipatory Systems
A panel discussion
How to get the book for free, and more